art direction & design

Baby Bum

Project Details —
Class: Ad Design
Date: Fall 2018
Awards: Kick A** Take Names 2019 [Juried Show by Angela Mondragon George, Featured Entry]

Baby bum

Baby Bum, a branch of the company Sun Bum, is an existing brand that creates products to protect children against harmful exposure to the sun.  The brand is centered around keeping it’s products natural, with plant based ingredients and cruelty-free testing, and has a laid back, surfer attitude and mentality.  The result is a trustworthy, earth-friendly product that is popular among young parents who value natural, eco-friendly products and are willing to spend more to use the best products on their young ones.

This ad design capitalizes on the free spirited nature of the Baby Bum brand, featuring a child decked out with “hippie”-esque accessories, and a headline that reads “happy & free”, “a chemical free solution to protecting your ray-of-sun”.